Learn about
Etsy Alchemy
What is Etsy Alchemy?
Etsy Alchemy is a now-discontinued feature on Etsy that allowed customers to request custom-made products from Etsy sellers.
What did Etsy Alchemy do
Etsy Alchemy enabled customers to post a description of the custom product they wanted, along with any relevant details such as size, color, and materials. Etsy sellers could then bid on the project by providing a price and timeline for completing the custom order. The customer could then select the seller they preferred and complete the transaction through Etsy.
Example
A customer interested in a custom-made jewelry piece could use Etsy Alchemy to post a description of what they wanted. Etsy sellers who specialized in jewelry making would then bid on the project by providing quotes for price and timeline. The customer could then select the seller they preferred and complete the transaction through Etsy.
When was Etsy Alchemy discontinued?
Etsy Alchemy provided a unique opportunity for Etsy sellers to showcase their skills and create custom products for customers. It also allowed customers to receive personalized products that were tailored to their specific needs and preferences. However, Etsy discontinued the Alchemy feature in 2013, citing the need to focus on other areas of the platform. Today, Etsy sellers can still offer custom-made products through their Etsy shops, but the Alchemy platform no longer exists.
Related Concepts
- A/B Testing
- Analytics
- Conversion Rate
- Conversion Funnel
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