Abandoned Cart

Common Causes

Here are a few of the reasons why carts often get abandoned:

1. High shipping costs: When customers see high shipping costs during the checkout process, they may decide to abandon their cart.
2. Complicated checkout process: A checkout process that’s too complicated or requires too much information can frustrate customers and cause them to abandon their purchase.
3. Lack of payment options: If the website doesn’t offer the payment method the customer prefers, they may choose to abandon their cart.
4. Technical difficulties: Glitches or errors during the checkout process can be frustrating for customers and may lead them to abandon their cart.
5. Price comparison: Customers may add items to their cart to compare prices with other websites or physical stores, but ultimately choose to buy from a different source.
6. Changed mind: Sometimes customers add items to their cart but then change their mind about the purchase before completing the transaction.
7. Unanticipated costs: If the customer encounters unanticipated costs, such as taxes or fees, during the checkout process, they may decide to abandon their cart.

Ecommerce businesses can keep track of abandoned cart instances and use different tactics to try and retrieve those sales. These strategies may involve sending follow-up emails, providing discounts, or using targeted advertising to encourage the customer to complete their purchase.