Choosing the right name for your Etsy shop is crucial to creating a strong brand identity that resonates with your customers. In this guide, we’ve provided step-by-step instructions for changing your Etsy shop name and tips for selecting a new one. Additionally, we’ve included a few useful name generator tools and highlighted things to avoid when naming your shop. Follow these tips to choose a memorable and unique name that accurately reflects your business and helps you stand out on Etsy.
How to change your Etsy shop name
Step 1: Log in to your Etsy account.
Step 2: Click on the “Shop Manager” link at the top of the page.
Step 3: Click on “Settings” on the left-hand side of the page.
Step 4: Click on “Info and Appearance.”
Step 5: Click on the “Change” button next to your shop name (You can also click the “Shop Name” tab)
Step 6: Enter your new shop name and click “Save.”
14 Tips for Picking a new Etsy Shop Name
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Keep it short and memorable
Try to keep your shop name short and easy to remember. This will help your customers find you and remember your shop when they need to make a purchase. -
Use keywords
Incorporate relevant keywords into your shop name to help customers find your products when they search on Etsy or Google. For example, if you sell handmade jewelry, you might include keywords like “handmade,” “jewelry,” “unique,” or “artisan.” -
Be creative
Use your imagination and come up with a unique and creative shop name that reflects your brand and personality. Avoid using generic names that don’t stand out, such as “The Handmade Shop” or “Artisan Jewelry.” -
Check availability
Before settling on a new shop name, make sure to check if it’s already taken on Etsy or other online marketplaces. You can do this by searching for the name on Etsy or using a domain name search tool like Namecheap or GoDaddy. -
Consider your niche
Your shop name should reflect the type of products you sell and your target audience. If you sell vintage clothing, for example, you might choose a name that evokes nostalgia or vintage style, such as “Retro Threads” or “Vintage Chic.” -
Use a name generator
If you’re having trouble coming up with a shop name, there are several online name generators that can help, such as NameMesh, Wordoid, Shopify’s Business Name Generator, or our Etsy Shop Name Generator. These tools can generate a list of potential names based on keywords or other criteria you provide. -
Consider the pronunciation and spelling of your shop name
Once you’ve chosen a new shop name, test it out by saying it out loud or writing it down. Make sure it’s easy to pronounce, spell, and remember. -
Consider your target market
Your shop name should appeal to your target market and reflect the type of products you sell. For example, if you sell handmade baby clothes, you might choose a name that appeals to new parents, such as “Little Sprouts” or “Bundle of Joy.” -
Think about branding
Your shop name is an important part of your brand identity, so consider how it fits with your overall branding strategy. Make sure it’s consistent with your logo, website, and social media accounts. -
Consider the availability of social media handles
When choosing a shop name, it’s important to consider the availability of social media handles. Make sure to check if the name is available on social media platforms like Instagram, Facebook, Twitter, and Pinterest, and reserve the handles as soon as possible to avoid someone else taking them. -
Research your competition
Do some research on other Etsy shops in your niche and see what types of names they are using. This can help you understand the naming conventions in your industry and avoid choosing a name that is too similar to your competitors. -
Get inspiration from other languages or cultures
If you’re struggling to come up with a unique and creative name, consider looking to other languages or cultures for inspiration. This can help you create a name that is unique, memorable, and reflects the spirit of your brand. Just make sure to research any potential cultural implications or sensitivities before using a name. -
Consider the emotions you want to evoke
Think about the emotions you want your shop name to evoke in your customers. Do you want to create a sense of fun and playfulness, or do you want to evoke a sense of luxury or elegance? Choosing a name that aligns with the emotions you want to evoke can help you create a strong brand identity. -
Think about your story
Consider incorporating a personal story or element of your brand story into your shop name. This can help create a connection with your customers and make your shop name more meaningful and memorable.
7 Things to Avoid When Naming Your Etsy Shop
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Avoid using generic names
A generic name, such as “The Handmade Shop,” doesn’t stand out and may not be memorable. Try to come up with a name that is unique and reflects your brand. -
Don’t use inappropriate or offensive words
This should go without saying, but it’s important to avoid using words or phrases that are offensive or inappropriate. You want your shop name to appeal to a broad audience and not turn anyone off. -
Don’t copy another shop’s name
Make sure to choose a name that is original and not too similar to another shop’s name. This can cause confusion and potentially lead to legal issues. -
Don’t use numbers or symbols
Using numbers or symbols in your shop name can make it harder to remember and harder to find in search results. Stick to using letters only. -
Don’t limit yourself
Avoid choosing a name that is too specific or limits the type of products you sell. For example, if you choose a name that includes the word “jewelry,” but later decide to expand into other product categories, your shop name may no longer be a good fit. -
Avoid trademarked names
Make sure your shop name doesn’t infringe on any trademarks or intellectual property. You can search for trademarks on the US Patent and Trademark Office website or use a trademark search tool like Trademarkia. Avoid using names that are too similar to existing brands or products. -
Avoid using trendy or seasonal names
While it may be tempting to capitalize on a popular trend, it’s important to think long-term. Avoid using names that may become irrelevant or outdated quickly, as this may lead to the need to rebrand your shop in the future. Choose a name that will stand the test of time and reflect the core values of your brand.
Helpful Tools for Coming up with Name Ideas
These name generators are free to use and can generate a list of potential names based on keywords or other criteria you provide.
- NameMesh
- Wordoid
- Shopify – Business Name Generator
- Oberlo – Business Name Generator
- Naminum
- Nameboy
- Panabee
- Business Name Generator
- Etsy Shop Name Generator
Selecting a great Etsy shop name is a chance to create a memorable brand identity for your business. Take the time to choose a name that reflects your: product, brand, core values and resonates with your customers. If you do this you’re on the right track to creating a successful Etsy brand.
